It is our great pleasure to announce that the 11th international scientific conference FINIZ 2024 will be held on Thursday, 5 December 2024. Considering that in contemporary business practice, the utillazation of social media platforms is regarded as indispensable, this year’s conference title is: “Social Media and Contemporary Business”. This year’s FINIZ 2024 conference will be held in live at Singidunum University in Belgrade, Boulevard Peka Dapčevića 47a.
Social media has been widely accepted for years as a predominantly two-way communication channel, increasingly used by the social environment. Phenomenologically speaking, social media is also an important business tool in the contemporary business environment, which companies today almost invariably use to achieve their business goals. As the popularity of these communication channels grows, so does their value for companies; business environment actors increasingly use social media for various business purposes: from promotional activities related to the offer addressed to potential consumer audiences, to working conditions or benefits addressed to potential new employees, and through content that increases employee involvement, to, for example, feedback channels through which they can gain better understanding of their target audience. All in all, the role of social media in the daily operations of modern companies is no longer in question – it is an important, everyday, strategically and tactically relatively intensive activity. After all – if one “tweet” can significantly decrease or increase the share price within a few minutes, or if one short online video can influence the growth or decline of an entire industry, then this certainly deserves the due attention of the wider business community.
The international scientific conference FINIZ 2024 is an ideal opportunity for all its participants to present their work and results to the general public and exchange experiences and ideas with other distinguished experts from relevant fields. Two papers, in the expanded form (30%), will be selected and proposed for publication in The European Journal of Applied Economics (M51) in an accelerated procedure. In addition, special sessions at the conference will be related to the COST CA 19130 project entitled: Fintech and Artificial Intelligence in Finance – Towards a transparent financial industry and ORCA-LAB project, funded by the Scientific Fund of the Republic of Serbia.
For additional questions, we are available via e-mail: finiz@singidunum.ac.rs.
The FINIZ 2023 session conclusions can be viewed here.
It will be our pleasure to host you at the conference.
