FINIZ – International Scientific Conference

It is our great pleasure to announce that the 11th international scientific conference FINIZ 2024 was held on Thursday, 5 December 2024. Considering that in contemporary business practice, the utillazation of social media platforms is regarded as indispensable, this year’s conference title was: “Social Media and Contemporary Business”. This year’s FINIZ 2024 conference was held in live at Singidunum University in Belgrade, Boulevard Peka Dapčevića 47a.

Social media has been widely accepted for years as a predominantly two-way communication channel, increasingly used by the social environment. Phenomenologically speaking, social media is also an important business tool in the contemporary business environment, which companies today almost invariably use to achieve their business goals. As the popularity of these communication channels grows, so does their value for companies; business environment actors increasingly use social media for various business purposes: from promotional activities related to the offer addressed to potential consumer audiences, to working conditions or benefits addressed to potential new employees, and through content that increases employee involvement, to, for example, feedback channels through which they can gain better understanding of their target audience. All in all, the role of social media in the daily operations of modern companies is no longer in question – it is an important, everyday, strategically and tactically relatively intensive activity. After all – if one post on social media can significantly decrease or increase the share price within a few minutes, or if one short online video can influence the growth or decline of an entire industry, then this certainly deserves the due attention of the wider business community.