Agenda 2025

THE IMPORTANCE OF BUSINESS AGILITY IN THE MODERN BUSINESS ENVIRONMENT


Participation in the conference is free.


  • 09.50 – 10.00 – Registration & Welcome refreshments
  • 10.00 – 11.30 – Plenary Session
  • 11.30 – 12.00 – Networking and Refreshments
  • 12.00 – 13.30 – Parallel Sessions
  • 13.30 – 14.00 – Lunch
  • 14.00 – 15.00 – Scientific Papers
  • 15.00 – End of Conference


Plenary Session

10.00 – 11.30

Room: 047

Opening of the plenary session:

Goranka Knežević, PhD, rector, Singidunum University

Session announcement:

Vule Mizdraković, PhD, Dean of the Faculty of Business Economics, Singidunum University

Panel moderator:

Jovana Arsić, PhD, Singidunum University

Keynote speakers:

Vojislav Lazarević, CEO, Sophos Advisory
Miloš Mravik, PhD, CEO, Centar Win

Panel speakers:

Miloš Milisavljević, CEO, Strawberry energy
Nikola Bojović, COO, Unipromet
Jadranka Minić, Marketing Manager, Lidder monolit doo

Closing of the plenary session:

Lidija Barjaktarović, PhD, Singidunum University

Session A – Internal Audit and Control

12.00 – 13.30

Room: 047

Title:

Internal Audit in an Era of Change: Adaptation, Innovation, and Agility

Moderator:
Miroslav Perić, PhD

Speakers:

  • Ivana Bradač, Head of Risk Controlling and Reporting Department/ Deputy Executive Director at NLB Komercijalna banka
  • Žikica Lazić, Internal Audit Manager, NIS a.d. Novi Sad
  • Saša Jeremić, Head of Internal Audit, Health center ”Dr Milutin Ivković” Palilula

Agile internal audit today doesn’t just react to change; it anticipates and drives it. This session illuminates how agile methodologies foster innovative thinking, accelerate decision-making, and enable the faster execution of ideas. Attendees will discover how to identify and remove barriers that impede change and how to empower teams to experiment and learn from experience.


Session B – Financial Reporting

12.00 – 13.30

Room: 110

Title:

Benefits, Challenges, and Costs of Reporting Using European Sustainability Reporting Standards

Moderator:
Zoran Petrović, PhD

Speakers:

  • Aleksandar Janjušević, Head, Accounting and Audit Group, Department for financial system, Ministry of Finance, Republic of Serbia
  • Milica Mišković, Co-founder and Managing Partner, ESG Knowledge Hub
  • Vladimir Hrle, attorney, Partner at Hrle Attorneys
  • Ivo Županović, PhD, Full professor, Univerzitet Mediteran

The Republic of Serbia is currently in the process of preparing for the introduction of mandatory sustainability reporting in accordance with the ESRS. Entities in Serbia face a shortage of professionals who possess both theoretical and practical experience in this field. In this regard, we believe that addressing this topic at the FINIZ conference represents a significant step forward in the application of European sustainability reporting standards.


Session C – Business, Asset, and Intangible Asset Valuation

12.00 – 13.30

Room: 046

Title:

Balancing Efficiency and Moral Responsibility in the Era of Digital Transformation of Valuation Process

Moderator:
Vule Mizdraković, PhD

Speakers:

Alongside the increased efficiency and accuracy in the valuation process, numerous ethical questions arise regarding the use of artificial intelligence, the responsibility of valuers, and the transparency of the valuation process itself. The session is dedicated to exploring the balance between technological innovation and moral responsibility in contemporary valuation practice.


Session D – Environmental Economics

12.00 – 13.30

Room: 016

Title:

Business agility and green economy – education, innovation and emerging professions

Moderator:
Milena Rikalović, PhD

Speakers:

  • Dejan Molnar, PhD, Faculty of Economics and Business, University of Belgrade
  • Sonja Josipović, PhD, Faculty of Technology and Metallurgy, University of Belgrade
  • Djordje Mitrović, PhD, Faculty of Economics and Business, University of Belgrade
  • Maja Jandrić,  PhD,  Faculty of Economics and Business, University of Belgrade

This session will analyse business agility in the context of green economy and the transition toward economic sustainability. It will discuss how companies can adapt to environmental challenges through agility in management, production, and workforce development. Topics include the role of agility in the green transition, the importance of education and innovation, emerging professions, and the key sectors expected to undergo major transformation.


Session E – Forensic Accounting and Fraud Audit

13.30 – 14.30

Room: 047

Title:

Business Integrity, Risk Management, and Ethical Resilience in the Era of Digital Transformation

Moderator:
Goranka Knežević, PhD

Speakers:

  • Sanja Ugrčić Pavlović, CFE, Vice President of the ACFE Serbia Chapter
  • Dragana Stojadinović, CFE, ACFE Serbia Chapter Member, Office of the Prosecutor for Organized Crime
  • Gordana Mrdak, Court Expert in Economics and Finance, Faculty of Political Science and Security, Singidunum University

OECD guidelines on safeguarding business integrity call for the development of stronger internal control, ethics, and anti-corruption compliance programs within companies. Countries have introduced comprehensive anti-corruption policy frameworks aimed at preventing, detecting, and sanctioning corrupt business practices. In this session, we will discuss how far we have come in practice in strengthening these capacities, together with our speakers from both the private and public sectors.


Session F – Human Resource Management

12.00 – 13.30

Room: 005

Title:

An agile approach to Human Resources

Moderator:
Lazar Dražeta, PhD

Speakers:

Contemporary HR leverages agile principles to manage people and processes, prioritizing adaptability, continuous improvement, and organizational resilience. It moves beyond traditional methods, favoring iterative cycles of planning, design, testing, and implementation that are guided by real-time feedback and collaboration, ultimately aiming to unlock the full potential of the organization’s human capital.


Session G – Marketing

12.00 – 13.30

Room: 109

Title:

Social Impact Marketing: How Brands and Media Build Value in a Changing Environment

Moderators:
Jelena Gajić, PhD
Aleksandar Đorđević, PhD

Speakers:

  • Ana Aleksić, Executive Manager, Event Planner
  • Ivana Ignjatov, Head of Fundraising and Communications, SOS Dečija sela Srbija
  • Vesna Lapčić, Founder and co-founder, SveoNovcu.rs, BeRiskProtected.rs

The panel, “Social Impact Marketing: How Brands and Media Build Value in a Changing Environment,” opens up questions of social responsibility, trust, and authentic communication in an era of change. Speakers from the media, the non-profit sector, and the events industry will examine how marketing is used as a tool for creating long-term value—not just for brands, but for the community.


Session H – Scientific Papers

14.00 – 15.00

Sala: 005

Moderators:
Nebojša Bačanin-Džakula, PhD
Tijana Radojević, PhD

Speakers:

  • Ivan Golubović, Vule Mizdraković, Jovana Arsić
    Topic: ASSESSING THE MARKET SHARE OF AUDIT FIRMS IN THE REPUBLIC OF SERBIA
  • Luka Arsić, Teodora Beatović, Vuk Gajić, Soundar Kavitha
    Topic: SERBIA’S ADAPTATION TO CLIMATE CHANGE: A HYDROLOGICAL HAZARD PERSPECTIVE
  • Milica Radojković, Milena Rikalović
    Topic: GREEN INVESTMENTS IN WASTEWATER MANAGEMENT: DRIVING SUSTAINABLE BUSINESS AND CIRCULAR ECONOMY IN SERBIA
  • Maja Kljajić, Goranka Knežević, Vule Mizdraković, Blaženka Hadrović-Zekić
    Topic: THE IMPACT OF COVID-19 ON THE FINANCIAL PERFORMANCE OF SERBIAN LUXURY HOTELS: A COMPARATIVE ANALYSIS
  • Zoran Kaljević, Željko Radovanović, Sanja Radovanović
    Topic: BUSINESS ENTITIES EXPOSURE TO MONEY LAUNDERING AND TERRORISM FINANCING (ML/TF) RISKS
  • Katarina Kovač
    Topic: UNDERGROUND BANKING AS INSTRUMENT FOR THE LEGALIZATION OF “DIRTY MONEY”
  • Daliborka Đukić, Vesna Midić
    Topic: REAL-TIME CAPACITY PLANNING OF KYC WORKFLOW USING PETRI-DES FOR AGILE BANKING
  • Mina Jovanović, Milena Turčinović, Komal Desai, Tomi Špindler
    Topic: IMPACT OF SILICON VALLEY BANK COLLAPSE ON GLOBAL FINANCIAL MARKETS
  • Ivica Terzić, Tijana Kaličanin, Piotr Luty
    Topic: EFFICIENCY ANALYSIS OF THE FINANCIAL LEASING SECTOR IN SERBIA: A DATA ENVELOPMENT APPROACH
  • Marko Mihajlović, Angelina Njeguš
    Topic: MULTI-AGENT AI FOR ADAPTIVE TREASURY AND CAPITAL OPTIMIZATION
  • Tijana Radojević, Danica Rajin, Jelena Nikolić
    Topic: BUSINESS AGILITY AND INSTITUTIONAL FRAMEWORKS OF THE IBRD
  • Dražen Cvijanović
    Topic: INTEREST RATE PASS-THROUGH IN THE BANKING SECTOR OF SERBIA
  • Olusola Shedrack Agbebiyi
    Topic: THE SOCIAL MEDIA INTELLIGENCE FRAMEWORK: EARLY SIGNALING OF ALGORITHMIC COORDINATION
  • Đurđina Novaković
    Topic: AGILE TRANSFORMATION OF THE HOSPITALITY INDUSTRY THROUGH ARTIFICIAL INTELLIGENCE
  • Aleksandra Minić, Arwa Al Hinai
    Topic: DEVELOPMENT WITHOUT GROWTH: CIRCULAR ECONOMY, DOUGHNUT ECONOMICS AND RELATED MODELS
  • Anđela Ristović
    Topic: CULTURAL DIMENSIONS IN SALES AND SUPPORT: SERBIA VS. SWITZERLAND COMPARISON
  • Ana Radulović, Allan Lee, Kamil Yutong Zhou
    Topic: STRATEGIC LEADERS’ TRAITS AND THEIR EFFECTS ON INNOVATION: AN OVERVIEW OF STUDIES
  • Yong Chen, Gordana Dobrijević
    Topic: APPLICATIONS AND CHALLENGES OF AI-ENABLED HUMAN RESOURCE MANAGEMENT
  • Katarina Pavlović
    Topic: THE IMPORTANCE OF BUSINESS AGILITY IN THE MODERN BUSINESS ENVIRONMENT
  • Milica Balaban, Slavko Alčaković
    Topic: AGILE AND ETHICAL IMPLEMENTATION OF AI FOR SUSTAINABLE MARKETING STRATEGIES
  • Tijana Dedić
    Topic: SYNERGIES BETWEEN AGILITY AND AUTHENTICITY IN BRAND STRATEGY

All conference papers are published under the Attribution-NonCommercial NoDerivatives 4.0 International (CC BY-NC-ND 4.0) license – you may share and adapt the material for any purpose, provided you credit the authors, cite the Book of Proceedings as the primary source.


The international scientific conference FINIZ 2025 is an ideal opportunity for all its participants to present their work and results to the general public and exchange experiences and ideas with other distinguished experts from relevant fields. Best papers, in the expanded form (30%), will be selected and proposed for publication in The European Journal of Applied Economics (M51) in an accelerated procedure.

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