Agenda 2022
ONLINE
- 09.50 – 10.00 – Online Registration & Welcome Virtual Refreshments
- 10.00 – 11.30 – Plenary Session
- 11.30 – 11.35 – Networking And Virtual Refreshments
- 11.35 – 13.05 – Parallel Sessions
Session A: Digitization and financial forensics in a changing world
Session B: Fintech in a changing world
Session C: IT in specific and challenging situations in accounting
Session D: A sustainable marketing strategy in the “new reality”
Session E: Scientific Papers
- 13.05 – 13.10 – Networking and Virtual Refreshments
- 13.10 – 14.40 – Parallel Sessions
Session F: Internal audit as support in turbulent times
Session G: The importance of real estate valuation from the aspect of professional regulation in the field of accounting and auditing
Session H: Business resilience of human capital as a paradigm of the 21st century
- 14.45 – End of Conference

Business resilience could be defined as an organizational capacity to adapt to disruptions while maintaining continuous business operations and safeguarding human capital, assets and brand equity. The COVID-19 pandemic as a global risk and challenge has changed the terms of business operations on the global level. Therefore, business resilience should include recovering from disruptions and finding new strategies to enable continuous business operations in case of new adversities. Considering this, the importance of all the elements of business resilience for the modern functioning of organizations worldwide must not be neglected.
Plenary Session
10.00 – 11.30
Moderator:
Lidija Barjaktarović, PhD, Dean, Faculty of Business in Belgrade, Singidunum University
Speakers:


Corruption Agency Serbia




Session A
11.35 – 13.05
Digitization and financial forensics in a changing world

Moderator:
Goranka Knežević, PhD, Acting-rector, Singidunum University
Marija Kusic Radovanovic, Vice president, ACFE Serbian Chapter
Speakers:
- Sanja Ugrčić Pavlović, ACFE member, CFE
- Darko Šehović, Cyber security, Association of Serbian banks, CISSP
- Vladimir Grabulov, KPMG, CFE
The digital transformation of society has developed new forms of payment, fund transfer and realization of financial transactions. Criminal groups use financial technologies to commit economic crimes, extort, launder money, and finance criminal activities. Investigations in the world of digitalization are becoming more and more complex. Thus, it is expected that digital financial forensics will necessarily be a new discipline in the forensic opus. The digital forensics community is increasingly growing and empowering investigations that use sophisticated tools from that domain.
In partnership with:
Session B
11.35 – 13.05
Fintech in a changing world
Moderator:
Lidija Barjaktarović, PhD, Dean, Faculty of Business in Belgrade, Singidunum University
Speakers:
- Nikola Stakić, PhD, Member Board Of Directors, CFA Society Serbia
- Ognjen Kurtić, CTO and co-founder, Finspot
- Luka Pejović, Director, Ventu.rs
At the International Scientific Conference FINIZ 2022, there will be a session dealing with the topic of the project COST CA 19130 project entitled: Fintech and Artificial Intelligence in Finance – Towards a transparent financial industry. The focus of the session is on all innovative products that are offered in the financial market of the Republic of Serbia.
In partnership with:
Session C
11.35 – 13.05
IT in specific and challenging situations in accounting
Moderator:
Zoran Petrović, PhD, Singidunum University
Speakers:
- Jelica Eremić-Đođić, PhD, President, Institute of Internal Auditors of Serbia
- Sanja Kekić, President, Women4Cyber Serbia; Member, Institute of Internal Auditors of Serbia
The topics that will be covered in the session are:
– basic information regarding information technologies (IT) in accounting and fraudulent actions to which accountants are exposed;
– criminal activities and accounting information system/digital forensics of computer systems;
– computer-assisted criminal acts;
– prevention of the occurrence of criminal acts and the method of their detection;
– detection of criminal acts using data analysis.
– basic information regarding IT in accounting and the frauds they are exposed to.
Session D
11.35 – 13.05
A sustainable marketing strategy in the “new reality”
Moderators:
Jelena Gajić, PhD, Singidunum University, Aleksandar Đorđević, PhD, Singidunum University
Speakers:
- Sonja Canjuga, Senior Marketing & Group Marketing Lead, Group Marketing Lead, Hewlett Packard Enterprise
- Slobodan Pešić, Brand Director, Audi Serbia and Montenegro
- Zorana Antić, Marketing director, Bambi (Europe)
- Milan Mažić, Marketing production manager, Comtrade Group
The global crisis caused by the pandemic and political and social unrest represents an unexpected challenge faced by the management of modern companies. It has a significant impact on business results. The crisis represents a test of the resilience of every company. It requires a strategic approach to crisis management in the repositioning of products and services on the market and the shaping of appropriate internal and external communication. The current crisis has had a specific impact on all market players, especially on customers’ behaviour, habits and expectations. A “new reality” has been established, and it requires adequate responses to environmental events and the definition of a “sustainable marketing strategy” to carry out continuous business.
Session E
11.35 – 14.40
Scientific Papers
Moderator:
Nebojša Bačanin-Džakula, PhD, Vice-rector for science, Singidunum University
Speakers:
- Maja Kljajić, Vule Mizdraković, Stefana Janićijević, Blaženka Hadrović Zekić
Topic: THE IMPACT OF COVID EPIDEMIC ON FINANCIAL STATEMENTS AUDITING - Tijana Kaličanin, Ivica Terzić, Piotr Luty, Branko Barjaktarović
Topic: CONCENTRATION LEVEL IN THE BANKING INDUSTRY: SERBIA, CROATIA AND MONTENEGRO - Rakesh Kumar Verma, Rohit Bansal, Nikola Stakić, Dharmendra Singh
Topic: IMPACT OF RUSSIA-UKRAINE CONFLICT ON STOCK MARKET PERFORMANCE: EVENT STUDY ANALYSIS - Jovana Dedić
Topic: COMPARATIVE ANALYSIS OF LEGISLATION ON TRANSFER PRICING IN NEIGHBORING COUNTRIES - Jelena Raicevic, Marija Stojiljkovic
Topic: THE IMPORTANCE OF CHOOSING AND APPLYING ACCOUNTING POLICIES IN THE CORPORATE MANAGEMENT SYSTEM - Igor Đorić, Miroslav Perić, Nikica Radović
Topic: THE IMPORTANCE OF INTERNAL AUDITING IN ACHIEVING SUCCESSFUL MANAGEMENT - Olivera Mijailovic
Topic: OPPORTUNITIES AND LIMITATIONS OF BEHAVIOURAL FINANCE FOR EFFICIENT CORPORATE GOVERNANCE - Lucas Deighton Chrisostomides
Topic: HERDING IN CRYPTOCURRENCIES: CSSD AND CSAD APPROACHES - Ivan Čvorović, Sanja Filipović
Topic: TAXATION AND PUBLIC SPENDING POLICIES IN EU ECONOMIES - Tijana Radojević, Marina Kesić, Danica Rajin, Ričardas Butėnas
Topic: CREDIT RISK MANAGEMENT IN A CHANGING WORLD - Milena Nikolić, Miloš Stojanović, Kristina Bojić
Topic: IMPACT OF THE COVID-19 PANDEMIC ON THE DEVELOPMENT OF ELECTRONIC BANKING IN SERBIA - Ana Jovancai, Anni Dasho Sharko
Topic: ENTREPRENEURSHIP AND YOUTH UNEMPLOYMENT NEXUS: THE CASE OF THE REPUBLIC OF SERBIA AND THE REPUBLIC OF ALBANIA - Ivana Vasić, Sanja Filipović
Topic: THE IMPORTANCE OF THE CREATIVE INDUSTRY FOR THE ECONOMIC DEVELOPMENT OF THE REPUBLIC OF SERBIA - Dragana Savić, Goranka Knežević
Topic: FINANCIAL INVESTIGATION OF PUBLIC PROCUREMENT FRAUD - Danka Milojković, Katarina Milojković
Topic: IMPROVING THE BUSINESS RESILIENCE OF AN ORGANIZATION BY APPLYING AGILE PROJECT MANAGEMENT APPROACH - Garima Malik, Dharmendra Singh, Swati Bhatnagar
Topic: FOOD DELIVERY APPS: A DIFFUSION OF INNOVATION ANALYSIS - Ana Radulović, Olga Epitropaki, Snježana Stanišić
Topic: AUTHENTIC LEADERSHIP FOR ORGANISATIONAL ADVANCEMENT IN THE NEW NORMAL
The international scientific conference FINIZ 2022 is an ideal opportunity for all its participants to present their work and results to the general public and exchange experiences and ideas with other distinguished experts from relevant fields. Two papers, in the expanded form (30%), will be selected and proposed for publication in The European Journal of Applied Economics (M51) in an accelerated procedure.
Session F
13.10 – 14.40
Internal audit as support in turbulent times

Moderator:
Miroslav Perić, PhD, Singidunum University
Marija Đorđević, Internal controls and audit Specialist, Nelt Group
Speakers:
- Ivana Stošić, Acting Head of Internal Audit, Institute of Virology, Vaccines and Sera “Torlak“
- Vera Agić, CPA, CFE, Ministry of Finance of the Republic of Serbia
- Dragana Živadinović, CIA, Permanent court expert for the economic and financial field with special
Internal auditors are said to feel “at home” in a dynamic and changing environment. As part of a diverse, independent and objective team that makes up the internal audit function of an organization, internal auditors passionately act through the organization they work in as a “voice of trust”. Taking into account the organisation’s risks in turbulent business conditions by supporting changes through independent and objective work, an internal audit facilitates the realization of the set goals. It contributes to its sustainable growth and development.
In partnership with:
Session G
13.10 – 14.40
The importance of real estate valuation from the aspect of professional regulation in the field of accounting and auditing

Moderator:
Vule Mizdraković, PhD, Singidunum University
Speakers:
- Piotr Luty, PhD, Wroclaw University
- Nikola Gušić, Senior audit manager, ACCA, Deloitte
- Uroš Munjić, Licenced valuer, NUPS
- Miroslav Višnjić, President, USSVP
The COVID-19 pandemic has refreshed the question of the quality of the implementation of the procedure for assessing the value of the assets of commercial companies and the use of the assessment results for recording the value for financial reporting. The restrictions imposed by the pandemic affected the process of performing both the valuation and the collection of evidence in conducting the audit of financial statements. This session aims to develop a constructive discussion between the speakers and the session participants to exchange experience, improve understanding and consider the previously mentioned challenges in modern business conditions.
In partnership with:
Session H
13.10 – 14.40
Business resilience of human capital as a paradigm of the 21st century
Moderator:
Lazar Dražeta, PhD, University Singidunum
Speakers:
- Dragana Jocić, HR direktor, PHOENIX Group
- Maja Relić, HR Manager, Menadžment Centar Beograd
- Sonja Jovanović, HR associate director, EY – CESA Organizational Development
Human capital’s business resilience is employees’ ability to cope with challenges and adapt to changes in a rapidly changing world. The goal is to align processes and provide information and tools to achieve organizational and individual business resilience as a long-term strategy with a far-reaching impact.









